Curious to learn more? You’re in the right place.
MadKind Lab is a purpose-driven research and strategy consultancy challenging the status quo of healthcare innovation.

Founded and led by Erica Isaacs, a UX researcher and design strategist with a background in biomedical engineering - MadKind helps healthcare work better for patients, providers, and health systems alike. That means putting people at the center of innovation, not just profits.

Whether partnering with early-stage startups, independent clinicians, or hospital systems, MadKind uncovers unmet needs, translates bold ideas into viable solutions, and designs for real-world adoption.

The approach is grounded in deep empathy, systems thinking, and precision execution. It’s about asking the hard questions, learning by doing, challenging assumptions, and listening closely to the people who matter most. Every engagement is rooted in rigorous research, bold thinking, and a shared drive to create meaningful change.

Why the name MadKind Lab?
“Mad” because innovation requires a little rebellion—bold thinking, boundary-pushing, and creative courage.
“Kind” because care is the goal: care for patients, clinicians, and communities.
And “Labs” because this is where experimentation lives. MadKind explores, tests, and refines ideas to turn discovery into action—just like any great lab. Only here, the breakthroughs happen at the intersection of design and human-centered healthcare.

What MadKind can do for you and your ideas:

• Uncover insights that reveal what users really need

• Translate findings into strategy that drives innovation forward

• Evaluate concepts to ensure solutions are not only functional, but meaningful

• Design for outcomes that people actually use—and systems are eager to adopt

With over a decade of experience spanning medical devices, digital health, and clinical innovation, MadKind delivers measurable impact—while staying nimble, collaborative, and deeply personal.

MadKind is a rebel with a cause: equal parts curious and rigorous, bold and thoughtful.
If you’re ready to make healthcare better—and make your idea real—let’s talk.