Discovery Research & Opportunity Identification

Best for: When you are seeking to better understand the current landscape, user goals, and unmet needs in a clinical area or patient population.
How it helps: Through deep user research, journey mapping, and systems analysis, MadKind uncovers high-impact opportunities for innovation. You’ll walk away with actionable insights and a clear view of your users’ needs—often setting the stage for ideation and concept development.

Strategy Workshops

Best for: For teams ready to ideate, align, and chart a path forward, MadKind designs and facilitates workshops that unlock creativity, gain buy-in, and shape long-term innovation roadmaps.
How it helps: Whether you’re tackling a single opportunity or mapping a decade-long vision, MadKind designs and facilitates workshops that turn ideas into clear, actionable strategies. We help your team find its north star—prioritizing opportunities, shaping a long-term innovation roadmap, de-risking investments, and building buy-in across disciplines and leadership.

Innovation coaching

Best for: Teams that are ready to do the work but want expert guidance on how best to implement human-centered research and design practices in real time.
How it helps: MadKind acts as your on-call design thinking mentor, providing targeted advice or coaching you step-by-step through a live project. MadKind can help you apply proven research methods, spot opportunities, avoid common pitfalls, and build lasting capabilities—all while your team stays in the driver’s seat. The result: confident decision-making, stronger concepts, and an internal team equipped to innovate long after the project ends.

Ideation & Concept Generation

Best for: When you’ve identified opportunities and are ready to explore creative solutions.
How it helps: MadKind translates insights into “How might we…” statements and facilitates collaborative brainstorming sessions to spark innovative, user-centered ideas. We balance user needs, business priorities, and technical constraints to help you generate, down-select, and refine concepts—ready for user feedback and refinement.

Evaluative Research & Concept Selection

Best for: When you have multiple concepts and need to know which delivers the most value to users.
How it helps: MadKind gathers direct feedback from users to assess desirability, usability, and potential adoption barriers—then provide clear, evidence-based design recommendations to refine and de-risk your chosen direction.

Validation Research & Product Refinement

Best for: When your product direction is defined, but you need guidance on feature prioritization or form factor preferences before entering design controls.
How it helps: MadKind evaluates which feature sets and configurations users prefer—and why—helping you make confident, evidence-backed design decisions. This work can be done prior to or in parallel with formative human factors studies.

Other Services

• User Recruitment
  Finding the right participants—patients, clinicians, administrators—can make or break your study. MadKind connects you with the voices that matter most through rigorous, inclusive, and compliant recruitment strategies.

• Quantitative Surveys
  Need to validate a hypothesis or pinpoint which features make the cut? MadKind designs and runs targeted surveys that give you statistically sound insights—so you can move forward with confidence in your design decisions.