Crazy, smart healthcare innovation
Welcome to MadKind Lab — where bold ideas meet human-centered care.
A healthcare innovation consultancy dedicated to bridging healthcare, technology, business, and people—with a big emphasis on the people part. Through deep user research and thoughtful design strategy, MadKind helps bring your end users’ voices to life and turn your ideas into reality.
Whether you're a startup or hospital system exploring new concepts, uncovering opportunities in clinical care, or translating ideas into the complex realities of healthcare systems—MadKind is your lab partner. Turning insights into solutions that truly work for (mankind) people and systems alike.
Discovery research & OppoRtunity identification
Dig deep, get curious, and discover what healthcare really needs next
Strategy Workshops & Innovation Coaching
Translate real-world needs into long-term product strategies.
Get expert guidance on how to implement human-centered design into your next project.
Ideation & Concept Generation
Turn insights into breakthrough ideas that move healthcare forward
Evaluative Research & Concept Selection
Cut through the noise—find the concepts your users actually want (and will use)
Validation Research & Product Refinement
Get the final tweaks right—before diving into the world of design controls